The Wilkes-Barre/Scranton Penguins think that social media is so cool that they are including a hashtag in their center ice logo as they begin their quest for the 2014 Calder Cup.
The Penguins have adopted a 'Gold Rush' theme for the postseason and are encouraging their fans to wear gold to all home contests (the team is planning on wearing their gold-based 2013-14 alternate jerseys during home games as well).
To go along with the theme, the team has come up with a special playoff logo which incorporates the hashtag #DigDeep. The Penguins are encouraging fans to use the hashtag in all of their social media posts and, in an effort to embrace the phrase even further, the team has installed the logo and hashtag at center ice for the duration of its playoff run.
We're not 100% sure, but this could be the first time a professional hockey team has featured a hashtag so prominently in their rink. If you have other examples of teams embracing social media to this extent, be sure to let us know in the comments section below.